During the Corna crisis a couple of students from Delft started a welcome initiative:
A bulletin board for people who either are willing to offer their services to people in need, or people who are in need for help with ordinary problems that suddenly seemed impossible for them to do during this global crisis.
Once launched the amount of volunteers was overwhelming, but people in need of help were still hesitating. So we started a campaing to simplify the service.
We stripped down the communication to simple messages by showing oridinary people strugling with ordinary questions. In this way all barriers were taken away.
Project # 3:
Especially last year, retailers in The Netherlands have discovered
the phenomena Black Friday: the day which has been regarded
as the beginning of Christmas shopping season in America.
Not only a special reason to start pushing sales,
but also a special moment for Ctaste to create some awareness.
Let's be honest: if there is anyone who can truly claim Black Friday,
it's the restaurant where you are able to dine in complete darkness.
Not only on Friday, but on any given day!
Project # 2: Top 2000
The Top 2000 is a well known phenomenon in The Netherlands.
But 'times they are a changing' and even a phenomenon
like this, which is highly popular amongst a group of older listeners
needed an extra boost on social media to stay in touch with
a more younger target group
As the NPO is a public service and advertising budgets are
resticted to a minimum, they were in need of a clever low budget idea.
By transforming numbers on the list into the logos from the band who perform that special song we created an online social media and offline poster campaign that teased the mind of the viewer., resulting in over 70 designs that captured the essence of TOP 2000.
'The name is the game' ran for only 5 days while the list was aired live on radio at the end of the year.
Project # 1:
Ctalents makes a difference.
By helping blind people reintegrate and giving them a perspective
on a real job for real companies.
With a special training programme they support blind people,
resulting in having 50 participants already outsourced to
a variety of companies.
One of the training programmes is CtheCity.
A unique tour at Amsteldijk 52, where people,
under the accompaniment of blind guides,
can experience the city without sight themselves.
This will not only give people an insight into living without sight,
it also gives the blind guides a re-socialising training
to prepare them for working in a social required environment.
When Bas de Ruiter (founder Ctalents) asked us for help
we replied with a question.
Can your people help us make art for an outdoor campaign?
Can they show us how they experience the city without sight?
In other words:
can they help us to see the city through the eyes of the blind.
An idea was born, resulting in an intense painting session,
a film, a website, twelve unique paintings,
a fullblown outdoor campaign through Amsterdam, an exhibition
and as the future will tell, hopefully many visitors to CtheCity.